Dental floss is a thin string used to remove food and dental plaque between teeth, often after brushing. It is useful for maintaining healthy teeth and gums by removing food particles and plaque from spaces that a toothbrush can't reach. Dental floss is an essential part of oral hygiene that helps fight bad breath, cavities, and periodontal disease. The rising awareness regarding oral hygiene and growing concerns towards dental care have fueled the sales of dental flosses in recent years.
The Global Dental Floss Market Was Valued At US$ 588.7 Mn In 2021 And Is Forecast To Reach A Value Of US$ 732.5 Mn By 2028 At A CAGR Of 4.3% Between 2022 And 2028.
Key Takeaways
Key players in dental floss market:
Key players operating in the dental floss market are Procter & Gamble, Lion Corporation, Colgate, Church & Dwight Co., Sunstar Americas, GlaxoSmithKline, Prestige Consumer Healthcare.
Key opportunities:
The rising Dental Floss Market Demand for herbal and organic flosses has opened avenues for new market entrants. Moreover, the increasing penetration of online retailing and e-commerce has enabled easy access to dental flosses in remote areas.
Global expansion:
Major players are expanding their reach in developing regions through strategic acquisitions and partnerships. For instance, Colgate-Palmolive acquired Laboratorios Kin, S.A. de C.V., strengthening its presence in Mexico.
Market Drivers
One of the key drivers for the global dental floss market is the growing awareness regarding dental health and hygiene. Regular dental flossing is recommended by dentists to prevent gum disease and cavities. The rising disposable incomes and improving healthcare infrastructure in developing nations have augmented the demand for dental flosses.
Market Restraints
However, the market also faces restraints from consumer preference for alternative oral care products like mouthwashes, electric flosses, and interdental brushes. Lack of awareness in rural areas also restricts the adoption of dental flosses to some extent. High prices of certain premium floss variants further constrain the market growth.
Segment Analysis
The dental floss market can be segmented into waxed floss, unwaxed floss, and others. The waxed floss segment is currently dominating the market owing to its ability to move between teeth and remove food particles and plaque more effectively than unwaxed floss. Waxed floss provides strong yet gentle cleaning between teeth and along the gum line as its wax coating makes it thinner and slip through tight contact between teeth.
Global Analysis
In terms of regional analysis, North America is currently the largest as well as the fastest growing market for dental floss. Rising awareness regarding oral hygiene and an increasing number of adults suffering from periodontal diseases in the U.S. and Canada are driving the demand for dental floss in North America. Europe is the second largest market owing to increasing significance given to dental care and regular check-ups. Asia Pacific is expected to witness the highest growth during the forecast period 2022-2027 owing to growing population, improving healthcare infrastructure, and rising disposable income in developing nations such as China and India.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
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